Prima Ballet Shoe
These fun, colorful, and whimsical designs were created to visualize a new line of childrens' ballet shoes.
The Task
In 2023, the founder of The Slipps Co. reached out to us seeking 3D product renderings for their new line of childrens' ballet shoes. These renders would be used for their website, but rather than just producing the standard white background renderings, we were presented with a vision to create thematic and kid friendly lifestyle renderings based on the color of each shoe.
The Process
With the main focus being the ballet shoe, we received a physical sample directly from the client and our artists created a custom 3D model with detail down to the velro and stitching. We also art directed the look of the shoe so that it would appear as though a foot was actually inside giving the design a bit more rigidness and perfection.
Each color of the shoe (6 in total) was to receive a custom 3D background with the shoe featued on a pedestal.
The direction was to create fun and kid friendly designs for each color. Imagation and creativity were key themes.
We utilized basic color pallettes and the following descriptions for our overall inspiration.
Sky Blue
Puffy white clouds and a sky blue background
Lavender Purple
Garden-like with a flower wall backdrop
Ballerina Pink
Paying tribute to the classis ballet items
Flamingo Pink
Fun props with flamingos as a design lead
Mint Green
Ice cream themed with sprinkles
Midnight Black
Moon and stars with a gold and black pallette
The Results
With the backgrounds fully staged, we produced a total of 36 renderings, 6 angles of the shoe x 6 colors, to showcase these designs to the world. We had such a fun time working on these creative and unique designs and hope that they will attract a whole new generation of children to the world of ballet.
