VCORE 100 Tennis Racket
Six 3D product animations reveal the technology and intricate construction behind Yonex’s VCORE 100 performance tennis racket.
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The challenge
Yonex needed a series of six animations to highlight specific features of its new VCORE 100 tennis racket. Each sequence needed to clearly communicate a different aspect of the racket's design while maintaining a consistent visual style across the collection.
The challenge extended to the 3D asset itself, as the provided CAD files did not include every component of the finished racket. A physical sample and additional reference material were needed to accurately recreate details such as the grip, strings, grommets, and bumper guards.
Our approach
We used the provided CAD files as the foundation and supplemented them with the physical racket, photographic references, and 2D artwork to complete the 3D model. Missing components including the grip, strings, grommets, and bumper guards were built and textured to create a fully detailed asset ready for animation.
Yonex provided visual references and direction for each sequence, calling for slow, deliberate camera movements that would draw attention to specific areas of the racket. Subtle fog, dramatic lighting, and a lava-style effect were introduced to emphasize the strings, grip, and internal frame construction while giving each animation a distinctive visual treatment. The animation featured on this page is an edited version combining selected moments from all six sequences, bringing the complete range of features and visual treatments together in one presentation.
Services
- 3D Product Animation
Deliverables
- Six 3D Animations
Reference
- 3D CAD Files
- Physical Samples
Rather than presenting the VCORE 100 as a single product, the six animations allowed each feature to have its own moment. The camera could move in close to reveal details that would be difficult to appreciate in a conventional product shot, turning technical features into visual focal points.
Together, the animations created a more complete visual presentation of the racket, showing not only its overall design but the technology and construction that contribute to its performance.
Gallery
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