Interactive 3D experiences for your products.

Real-time experiences let customers view and interact with the actual 3D model directly in the browser, similar to how 3D graphics are displayed in a video game. This allows for free rotation, zooming, and configuration, but the model and materials must be optimized for real-time performance, so visual quality is generally lower than pre-rendered imagery.

Pre-rendered experiences use finished images or animations, allowing for photorealistic levels of quality and detail. The image set needs to be carefully planned, however, since the number of required images can grow quickly as product options and combinations increase. This approach offers excellent visual quality, but often with less flexibility in how customers can interact with the product.

Yes. We can work from most common CAD formats and use your existing product data as the starting point. For real-time experiences, the model needs to be optimized specifically for web performance and is typically delivered as a GLB file, with optimized geometry, materials, textures, and file size.

Yes. Interactive experiences can include pre-built animations, clickable hotspots, feature callouts, and other interactive elements. These can be used to demonstrate how a product works, highlight specific features or components, or guide customers through more complex products.

We can build the complete interactive experience, including the 3D content, frontend functionality, and backend logic needed for more advanced configurators. If you already have a development team, we can also provide the 3D assets and work alongside them to integrate the experience. Development, hosting, and third-party services can involve additional costs depending on the requirements.

Sometimes, but it depends on the application. Your existing CAD files can typically be used as the starting point for photorealistic rendering and animation, while real-time experiences require the model to be optimized specifically for web, AR, or VR performance. We can determine which assets can be reused directly and which need to be optimized or rebuilt for the intended application.

The right approach depends on your product, desired visual quality, level of interaction, number of configurations, and where the experience will be used. We can help determine whether a pre-rendered viewer, real-time configurator, or simpler interactive experience makes the most sense for your goals.