UPPAbaby

When UPPAbaby first came to us in 2023, they were looking for a way to move beyond traditional white-background eCommerce photography. We helped them explore how photorealistic 3D rendering could give their team a head start on marketing imagery while products were still being finalized.

The challenge was to create imagery that felt as considered and refined as the products themselves, often before a finished product was available to photograph. We worked closely with UPPAbaby to accurately capture the character of each design—from the look and texture of the fabrics to the stitching, materials, proportions, and construction details—so the final renders could serve as a confident, polished extension of the brand.

We typically receive a combination of 3D CAD files, physical samples, fabric swatches, 2D specifications, and image direction from the UPPAbaby team. While the CAD gives us the hardgoods and underlying framework, we build the softgoods from scratch—including fabrics, canopies, baskets, straps, padding, and other flexible components. We also recreate the many configurations needed for each product, from folded and unfolded strollers to different canopy, seat, and headrest positions.

Once the product is built, we create a complete set of "fashion" images covering the required angles, configurations, fabrics, colors, and frame finishes. For products sold across different markets, we also account for regional variations such as US, EU, and Australian specifications. This allows us to build a reusable, highly accurate 3D version of each product that can support the initial launch and continue to be updated as new fashions and product variations are introduced.