Califia Farms
Califia Farms Almondmilk gets a dynamic 3D treatment, combining detailed product animation with a reveal of its iconic label graphics.
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The challenge
Working with a branding agency on behalf of Califia Farms, we were asked to create a short animation showcasing the brand's Almondmilk packaging. The concept called for a series of brief product shots from different angles, giving the bottle a dynamic presentation while keeping the packaging and branding at the center of the animation.
A secondary goal was to bring the label artwork itself into the animation, creating a graphic reveal that would add another layer of movement and visual interest to the product.
Our approach
Using product photography and label artwork supplied by the branding agency, we modeled the Almondmilk bottle from scratch and developed the materials and lighting for close-up product animation. A series of short camera moves was then created to showcase the bottle from different angles while maintaining a clean, polished presentation.
To create the label reveal, the graphics were first animated in After Effects and then incorporated into the 3D scene as an animated texture on the bottle. This allowed the graphic elements to appear as though they were revealing themselves directly on the packaging, combining 2D motion design with the dimensionality of the 3D product animation.
Services
- 3D Product Animation
- 3D Package Rendering
Deliverables
- 10 Second 3D Animation
Reference
- Photos
- Label Artwork
The animation was designed to give the Almondmilk packaging a sense of movement while keeping the brand identity front and center. The combination of product-focused camera work and animated label graphics allowed the packaging itself to become the visual storytelling device.
The project demonstrates how 3D product animation can work alongside traditional 2D motion design to create a more engaging presentation of a product. By combining the two techniques, the animation could showcase both the physical form of the bottle and the graphic identity that makes the packaging recognizable.
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