In 2019, we were approached by Safran Cabin, a company that specializes in the production and manufacturing of airline cabin products such as trolleys, coffee makers, beverage chillers, etc. They expressed their desire to improve the quality and consistency of their product imagery and we explained how we could help.
Safran Cabin was able to provide photographic reference and 3D CAD files for each of the eight products they wanted to have us render. Before we could start though, we had to go through each file and make several adjustments to optimize them for photo-realistic 3D rendering. Given the complexity and number of parts, this proved to be a necessary, but fairly intricate part of the process that made future work more efficient.
We knew our artists would have no problem providing high quality images, but in order to ensue we delivered on improving image consistency across their product line, we first established set camera angles for each product. Most products were to be rendered from the same three perspectives, but there were also some specific close-up shots requested as well.
Ensuring continuity across multiple camera setups, materials, colors, lighting, etc. are just one of the great advantages that 3D rendering can offer over traditional photography. Oh, and we should also mention that we did all this without having to request a single physical product shipped to us.
After a few rounds of iterations and revisions, we received approval to proceed with final quality renderings. We brought those renderings into Photoshop for a bit of post production manipulation to accommodate certain client specific stylistic preferences and to ensure that the final designs were perfect!
"The Go3DViz team was exceptional and all of its synonyms! They remained very professional, responsive, and accountable. Go3DViz is definitely one of our partners that stand out the most!"