In 2018 we were approached by the company Waddle & Friends who were looking for some pre-visualization 3D rendering concepts for some of their inflatable toy products. They had already developed several inflatable bouncy toys for toddlers using generic character designs, but recognized a unique opportunity to extend their product line by partnering with Disney.
Realizing how it important it would be to visualize Disney's famous characters prior to manufacturing to ensure the look was right, they hired us to work with both their team and Disney's team to help conceptualize and visualize what some of Disney's most iconic characters could look like as inflatable toys.
We were provided with 2D character reference and direction before beginning the process of fleshing out the full 3D designs. Once we had all the information needed to get started, we blocked out the overall shape and proportions of the characters. Next, we shifted our focus towards more of the finer details and then eventually finishing off the designs by adding color. The process was very organic with adjustments and tweaks being made along the way to ensure that the end result fit well with the Disney brand and style that so many have come to know and love.