Why Different Industries Prefer 3D Animation

Post by 
Published 
January 14, 2022
W

hen 3D animation is mentioned, most people think of its use for entertainment purposes, but over the past few decades, it’s actually become integrated into so many industries. In this article, we’ll be taking a look at how product animation is being implemented in a few other forms of commercial activity and why businesses are in favor of this advancement in digital technology.

Engineering Industry

The engineering industry is one of the largest users of 3D design and animation. Whether you’re in the development stage or the testing phase, there’s almost always a justifiable reason to have a digital rendering of the project’s functionality. Before the improvement of 3D technology, these plans would have to be meticulously hand-drawn throughout what could be a tedious and very time-consuming process. Now, with 3D CAD software, product development has never been more intuitive. Work that might have taken weeks to do could now be completed in a fraction of the time. When it comes to civil engineering, different disciplines can rely on 3D rendering to coordinate work such as refining the layout of the building, laying out the electricals, pathing the pipelines within the structure, and even running real-time simulations to ensure the structural integrity and safety of the plans. By having a 3D animation ready, these teams can have a quick overview of their scope of work that’s both easy to understand and interactive.

Interior Design & Architecture Industry

A significant aspect of interior design and architecture is the visual appeal. When a design is being shown to a client, it’s crucial for them to be able to visualize how it will actually look when completed. This is where 3D animation really shines! Interior designers can have a room realistically rendered with computer-generated imagery (CGI) and highlight their work without the client being able to distinguish it from an actual photograph. The same goes for architects being able to display their vision for the project in a way that looks incredibly realistic. With every element being made within 3D software, lighting and materials can be adjusted as needed and a 3D animation can bring the work to life for a complete overview of the project from different angles.

Education and Training Industry

Compared to a block of text, people are much more likely to remember the information given to them in a video format. Not only can animation help students understand difficult concepts that would have been hard to visualize otherwise, it can even aid both trainees and teachers! Many companies convert training manuals into 3D animations to teach new inductees and even existing employees how to perform certain tasks, use software, or operate machinery. 3D animation can allow a company to train its entire staff even in a remotely operated work environment. 

Marketing & Advertising

One of the most prominent uses of 3D product animation is in the marketing and advertising industries. A huge convenience of working in 3D is that a product can be showcased exactly how a business wants without worrying about any visual limitations. A digital model of the product can remain extremely photo-realistic while being able to have complex sequences like break-apart and exploded views made so that the audience can better understand its functionality. As good as still images are, some products are best explained when they’re in motion. Having the option to have an animation created where the product is placed in its appropriate environment also helps the audience visualize the benefits of them purchasing it. In addition, it’s much cheaper and more efficient to have a 3D rendering studio create this visual content if you take into account the time and money needed to schedule multiple photoshoots as edits to the product are made. The sooner there’s visual content created, the sooner a marketing team can incorporate this into their strategy to increase awareness of the product. As soon as this content is up, it promotes your product 24/7! Businesses and marketing agencies may also use this content as a way to increase their Search Engine Optimization (SEO) because having a high-quality animation made can engage a target audience and set their brand apart from the competition. If the video is properly embedded into the website, Google may also reward this and help to generate more organic traffic.

Medical Industry

Similar to previously mentioned industries, the medical industry uses a lot of complex equipment and machinery that can be very technical to understand. 3D product animation can benefit marketing efforts by helping to explain how a specific piece of equipment functions and why it’s needed. With devices as complex as medical equipment, simple manuals just sometimes aren’t enough to describe how they thoroughly work. 3D product animation can be a highly effective training tool for medical colleges and hospitals and can ultimately improve the care for many patients in need.

Animation either helps to tell a story or provides a target audience with knowledge in a visually appealing way. As 3D modeling technologies continue to improve, it’s likely more and more businesses will choose to invest in this content format. If this sounds like something your business could really benefit from, here at Go3DViz, we strive to help you bring your visions to life and would be happy to discuss this further with you!


Join Our Design
Newsletter

We never share your info. View our Privacy Policy
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Join Our Amazing
Community
THere's More

Posts You Might Also Like

All Posts
How to Determine the Best Resolution for Your Renders
Jan
28
//
2022

How to Determine the Best Resolution for Your Renders

When dealing with digital content, having a strong grasp of resolution is extremely important to create high-quality images that look professional. In this article, we’ll provide you with some information that will help you understand what resolution is and how you can determine what to use to best fit your needs.
3D Rendering for Online Businesses
Dec
20
//
2021

3D Rendering for Online Businesses

Over the last few years alone, the e-commerce industry has grown immensely as more and more businesses are ditching the brick-and-mortar approach in favor of online storefronts and optimizing their existing websites.
Photography vs. 3D Product Rendering
Dec
6
//
2021

Photography vs. 3D Product Rendering

It’s safe to say that visuals are naturally more interesting and engaging to a potential customer than a block of text. That being said, most businesses that are looking to build brand awareness quickly encounter the question of what the best method of creating visual content is.
Can 3D Product Rendering Grow My ROI?
Product Rendering
Nov
22
//
2021

Can 3D Product Rendering Grow My ROI?

From a business standpoint, a strong and effective marketing campaign always plays a pivotal role in the growth of any company.
How to Make 3D Product Animation a Profitable Marketing Tool
3D Product Animation
Nov
15
//
2021

How to Make 3D Product Animation a Profitable Marketing Tool

With the advancements of digital technology, 3D product animations are quickly becoming the optimal method of showcasing the products a business offers.
Sonic Blocks' modular speaker system
Pressed Juicery product arrangement on white background
BioBidet's Prodigy smart bidet product

Featured Projects

A top-down view of a fender guitar rendering.
Promix Nutrition's protein puff chocolate product container on white background
Kairos hybrid smartwatch 3D rendering