rom a business standpoint, a strong and effective marketing campaign always plays a pivotal role in the growth of any company. Throughout your company’s journey to success, it’s likely you’ve even thought to yourself, “What should I look for in a marketing campaign that makes it worth investing in?” Quite a few methods have been proven to work but what it boils down to is the ability to have the marketing pay for itself through attracting more customers.
First, let’s take a moment to understand why ROI is important to any business. An ROI, or return on investment, is calculated by dividing profit earned from a particular investment by the cost of that same investment. It’s near impossible for a business to thrive if maintaining a positive ROI isn’t on their list of priorities. With this being said, every investment your business decides to make should have a purpose behind it. In this article we’ll be looking specifically at if 3D product rendering is right for your business and how hiring this service can give you a distinct edge over your competition.
What Can Be Done With 3D Product Rendering?
3D product rendering is the process of using 3D software to generate a 2D image from a 3D model. Like photography, the image can be produced after staging the shot and adjusting the lighting so that the end result is a visually appealing photograph that accurately displays the product. Successfully developing a photo-realistic image starts with a detailed 3D model created by a 3D artist or engineer who then applies physically based materials and textures to the surfaces. These attributes, combined with a proper lighting setup, are calculated by the computer to produce a realistic looking rendering.
So many industries already use 3D renderings and visualizations in their marketing campaigns, but despite their different needs, product rendering is consistently able to provide the following benefits:
1) Create high-quality photo-realistic product images with unlimited control and flexibility
First and foremost, this point is what makes 3D visualization such a powerful and desirable tool. A 3D artist has incredible freedom to create what a client needs and has a lot of resources that can be utilized. For example, when creating designs for a product, models from previous projects could be reused rather than having to invest the time to design everything from the ground up. Not only would the product be designed to look extremely realistic, a designer would be able to place the model in a digitally rendered environment to help the potential customer better envision the product and its intended use.
2) Visualize new products that haven’t been manufactured yet
A huge advantage that 3D product rendering provides is that an evaluation of the product can be done before parts or supplies are even invested in. With larger and more advanced projects, putting together a prototype in a timely manner while staying within budget isn’t an easy feat. By digitally assembling your product, conceptualizing and optimizing a product design has never been easier. Companies can get a better idea of what the final product would look like and even eliminate some of the guesswork that happens during the development of a prototype, allowing for better overall planning to save both time and money.
3) Iterate easier, faster, and cheaper
Change is inevitable, especially when a product is still in the conceptualization phase. It’s not uncommon for a product’s design to go through a multitude of trial and error and having frequent needs to develop a prototype would be demanding on any budget. This is where the strengths of 3D rendering come in! Even throughout the development process, communicating changes and modifying the render can be done quickly and can even showcase different versions of the product once the design is finalized.
How Can 3D Product Rendering Boost My ROI?
There are so many reasons why 3D rendering is a viable investment when it comes to showcasing a product, but let’s take a look at it now from a marketing standpoint:
1) Positive Customer Experience
If providing a great customer experience is always near the top of your priority list, it’s likely that you’ll be converting customers that will stick with your brand for life. This is one of the best ways to improve your ROI. Think about the last time you had a negative experience while visiting a company’s website or seeing their advertisements. You probably had very little desire to make a purchase or continue browsing their content after that. This is exactly what you want to avoid when putting out material for potential customers to see.
One of the biggest ways 3D product rendering contributes to a positive customer experience is the fact that products can be depicted in a wide variety of ways that showcase different options you may offer. Customers would not only enjoy the high-quality content but would also appreciate that they could visualize their potential purchase knowing that what they see is an accurate representation.
Keep in mind the steps someone would be taking on your website as they browse your products and what you could do to enhance their experience.
2) Improved Search Engine Optimization (SEO)
Organically improving your SEO takes time but this greatly boosts engagement with customers since this is Google’s way of ranking your website. A huge factor in how Google determines this is through relevant and engaging content that you put out. If you’re wondering how to go about creating this kind of eye-catching content for your brand, look no further because this is exactly what a 3D rendering studio can provide you with! However, in order for this to effectively contribute to boosting your ROI, remember that when creating marketing material, all image renders must be formatted and tagged correctly so that Google is able to understand that even your pictures are relevant and engaging content.
3) Cost-Effective Changes and Marketing Variations
We mentioned earlier the benefits of being able to make changes quickly to a digital render and how it’s more cost-efficient than having to develop several prototypes. From a marketing perspective, any way that you can reduce investment costs without compromising the quality of the product is a huge plus. 3D rendering helps to reduce the cost of development since colors, layouts, textures, lighting, and angles can be changed with just a few clicks. Why spend your budget on a photoshoot and create all the different variations of your product when this could all be done digitally for a fraction of the cost?
4) Improves Article Content, Social Media, and Email Campaigns
Anywhere you have content, it’s quite possible that it could be enhanced with a powerful image. Again, this is where investing in a 3D product rendering service could be helpful for your brand awareness and thus ROI. In many instances, you may be able to include interactive aspects to these images to allow for more engagement and user interactivity. The idea behind how this could possibly boost ROI is shareability. By digitally rendering your product, the possibilities of what you create are endless. There is a large potential for how many people you could possibly reach if you put out something engaging and eye-catching. With this in mind, getting a high return on investment is very likely.
Whether you’ve come to the conclusion that 3D product rendering is an investment you’re wanting to dive into or if you’ve decided this isn’t the best move for your company just yet, we hope this article has been insightful in planning out your next steps! Here at Go3DViz, we specialize in 3D product rendering and would love to hear more about your projects!