When it comes to marketing and product promotion, presenting your product with clarity and effectiveness is extremely important. We know that you want it to shine like you first envisioned it in your dreams. The product image you market is what people will share with their friends to harness its "wow" factor.
So naturally the question becomes: is it better to create content produced from photography or 3D rendering?
The debates on this subject range far and wide, but this post is about the advantages of 3D rendering in product marketing. Here are some reasons why 3D rendering can be preferable over traditional photography:
1) Total Control over Lighting, Shadows, and Color Balance:
3D rendering allows you the flexibility to manipulate all aspects of your design in ways that may either be too costly or virtually impossible using traditional methods of photography. Your idea (no matter how intricate or grand) can be created by a talented 3D artist right from their computer where they are the only point of contact you'll need throughout the process. Every shadow, every reflection, every accent and touch - all of it can be designed with extreme precision, which leads right into the next advantage...
2) Revisions are a Breeze:
Decide to change the angle of the image at the last minute? Not happy with the location in which your product was shot? Does the lighting not capture your product the way you had hoped? Need to meet a suddenly rushed deadline? A 3D artist can take care of these types issues directly from their computer and provide quick turnaround times. For a photographer, these issues mean orchestrating another photo shoot entirely to get the desired shot (followed by another period of editing, touch-ups, etc.). With the power of CGI, there is comfort in knowing that your product images can be modified with the click of a mouse. 3D rendering can save you if you need to make a quick change when a deadline is approaching.
3) No Geographic Restrictions:
Do you need an image of your product on a peak in the Andes mountains? Imagine what it would cost to fly a photographer down there, have them make an overnight hike to a peak with your prototype, and spend hours finding the shot you want. What a hassle! Professional 3D artists can create these landscapes with stunning detail, in a fraction of the time and effort required. Wouldn't you rather save all that extra money to grow other aspects of your business?
To dive into this topic a little deeper, check out this post by CG Society to learn why IKEA, one of the world's most successful companies, uses 3D rendering for 60-75% of their products.
- Nick Ingrisani