ver the last few years alone, the e-commerce industry has grown immensely as more and more businesses are ditching the brick-and-mortar approach in favor of online storefronts and optimizing their existing websites. In 2020 alone, consumers spent over $790 billion with U.S. merchants and it’s estimated that the e-commerce industry will continue to grow even more during 2021.
What does this mean?
With all that has been changing, this digital transition has been helpful for some businesses while others are left behind still trying to adapt and grow again. One thing that’s for certain is that conducting a business completely online isn’t out of the ordinary anymore. Having stores remain online has been helpful in protecting both the customers and employees and as a result, digital marketing strategies have become the focus of so many more companies.
A huge aspect of optimizing a website is replacing old content with new and more relevant content for when potential customers visit these virtual stores. Keep in mind that if you’re an e-commerce business, your product catalog is going to be one of the most important things that your visitors will be looking at. This is why there’s such a growing demand for 3D rendering nowadays. When shopping from home, your customers are going to want to know every little detail about your product before they buy it since they aren’t able to see it in person. Investing in 3D product rendering for your catalog images can provide them with the level of detail they want so that they can see exactly what they’re paying for.
More Cost-Effective Than Other Alternatives
The traditional method of hiring a studio or professional photographer to handle the task of taking photos of all your products is slowly becoming less desirable among many businesses. Having the ability to generate a 3D model and adjust the angle, lighting, and background of the image with just a few clicks is extremely valuable. If your product happens to change its design or appearance in any way, having this digital model skips the hassle of setting up another photoshoot and the logistics that come with it. Also, rather than letting unforeseen changes or even manufacturing delays set your schedule back, investing in having a 3D model at your fingertips will help you stay ready for anything.
Better Method of Visual Communication
When it comes to marketing, it’s good to get a head start on getting the word out there before the product launches. Unfortunately, this could potentially take a while and it’s possible that the product might not even be manufactured yet when it comes time to pitch the idea to other people. With the growing influence of digital marketing, having a 3D product to view in advance can help potential clients and even investors conceptualize the product and its functionality and even make them more inclined to spend money on your business. 3D product rendering studios can also provide images of your product deconstructed so that your audience is able to see each component and better understand how your product works.
Increased Conversion Rates
Oftentimes, when customers are satisfied with their experiences during the purchasing process, they’re more likely to buy the product that they’ve been considering. Many online businesses are turning to 3D rendering because it’s providing potential customers with the interactivity that they’re looking for. Having a 3D model readily available allows for the possibility of integrating a way for users to zoom in or rotate the product that they’re interested in. Providing them with a 3D model to look at also inherently develops trust because when something is created with such detail, people tend to perceive the image as real. When you’re able to showcase your product in the best possible way, you also increase your likelihood of conversions.
Renders Can Become 3D Animations
Now that you have 3D renders of your products, you’re able to add even more value to your product page by taking this model and placing it into a 3D animation. When 84% of people are saying they’ve been convinced to purchase a product after having seen a video of it, it’s hard to ignore how impactful 3D animation really could be for your business. Any quality studio would be able to help your vision come to life and engage your potential customers in a way that still images just aren’t able to.
With all this, it’s clear why so many businesses are making the transition from actual photography to 3D models. There’s a growing industry for online shopping and the best way to stay competitive is to have an online storefront that caters to the needs of your customers.
