3D animation has become the staple of product marketing videos over the years. With the ability to create stunning visual effects and eye-catching animations, videos like these are the perfect way to get people excited about a product launch.
1. Apple (https://www.youtube.com/watch?v=HXs8G7Kjrd8)
When it comes to tech companies, Apple has carved a marketing approach that many others have come to emulate. Their marketing is clean, polished, and effective; focusing on simplicity and letting their products speak for themselves. This video introducing the Apple Watch Series 4 uses product rendering to bring the viewer into an intimate experience with the watch; showcasing its elegant design and performance in a powerful way.
2. Samsung (https://www.youtube.com/watch?v=qwy2SUEkg68)
When Samsung released their new Galaxy S10, they created this punchy, energetic 3D rendered video to showcase it. The video does a great job highlighting the sleek design and the clarity of the phone’s camera. Note the effect they use at 16 seconds to highlight the cinematic quality of the screen. That’s not possible without 3D rendering.
3. Omega (https://www.youtube.com/watch?v=ctj-RDbTBMU)
This marketing video for Omega watches does a beautiful job combining audio and visual effects together to highlight the precision of their watches. Without 3D animation, they’d never be able to highlight the precise functionality of their watch’s gear system.
4. Microsoft (https://www.youtube.com/watch?v=ifZXp2geVKI)
This video is a wonderful 3D product animation of the Microsoft Surface Studio. The cinematic, exploding assembly images are a great way to convey technological innovation and the video rounds out smoothly with a stunning display of the finished product’s versatility.
5. Logitech (https://www.youtube.com/watch?v=JFkp879G5gE)
This product launch trailer effectively uses CGI to show the functionality of the product. The overall style of the video is tailored toward gamer's with flashy animation and dramatic sound bites, while also displaying the keyboards performance.
6. Dell (https://www.youtube.com/watch?v=x0P6RkQUI4E)
This is another exceptional 3D product animation video geared toward the gaming community. The video builds anticipation and excitement by focusing on the hardware and processing power of the laptop.
7. Harry Winston (https://www.youtube.com/watch?v=GUm_A2IwgLA)
This product video for their Opus 12 watch is another prime example of how CGI can be used to create cinematic effect. The video takes the viewer on an engineering journey through the watch’s mechanics to highlight its advanced design.
8. Sony (https://www.youtube.com/watch?v=NgFxrRzJs04)
This promotional video for Sony’s a7 II camera is all about functionality. 3D rendering allows the viewer to see the camera fitted with a range of different lenses and gives a solid overview of how the camera can be used. Not to mention its durable construction.
9. Bose (https://www.youtube.com/watch?v=tpR1YLJ7r5Y)
While not entirely 3D-rendered, this video uses it brilliantly to give people an up-close look at the headphones’ design. When paired with live action footage of the product being used in the world, it makes for a complete marketing video.
10. Nike (https://www.youtube.com/watch?v=rBKkPsqHijY)
People want basketball shoes that give them increased agility and performance. For this video, Nike used 3D product animation to incorporate a lot of movement-based visuals to showcase the shoe in action on the basketball court.