3D animation has become the staple of product marketing videos over the years. With the ability to create stunning visual effects and eye-catching animations, videos like these are the perfect way to get people excited about a product launch.
3D rendering plays an instrumental role in how we create, live, and conduct business. It’s used in so many industries including movies, advertising, video games, construction, and medicine – among many others. Everywhere you turn you’re bound to cross paths with something that’s been 3D rendered. There’s no denying that this technology has become a staple component of the way our world operates – and like most innovations, it came from humble beginnings.
In today’s world, 3D design is everywhere you turn. The applications of this technology are proving to be limitless in a wide array of industries. It’s an ever-expanding field that has helped businesses of all shapes and sizes realize success with their projects.
If you own a business that sells a product you need to be sure that you’re presenting it in a clear and effective way.
The techniques you use to connect your products to your market have a huge impact on success. Take Apple for instance. Their simplistic style of marketing really struck a chord in the world of commerce. Since they broke the mold, many others have latched on to the principles that Apple introduced. Their marketing strategy is simple and its core values are outlined in their 1997 marketing philosophy.
Virtual reality (or VR) is slated to be one of the next big breakthroughs in our tech hungry world, and for good reason. When it hits the mainstream, this immersive technology is going to transform the way we think about our entertainment - video games, movies, computers, etc. - and our lives. Imagine meeting up with a group of friends to play basketball on the moon? Flying a kite in a valley with dinosaurs during the Cretaceous period? Running through a medieval castle during the dark ages? In the land of Virtual Reality, the impossible can become possible.
When it comes to marketing and product promotion, presenting your product with clarity and effectiveness is extremely important. We know that you want it to shine like you first envisioned it in your dreams. The product image you market is what people will share with their friends to harness its "wow" factor.
So naturally the question becomes: is it better to create content produced from photography or 3D rendering?
The debates on this subject range far and wide, but this post is about the advantages of 3D rendering in product marketing. Here are some reasons why 3D rendering can be preferable over traditional photography: